Louis Vuitton
Campaign
The Brief
Set design for Louis Vuitton's campaign announcing their new brand ambassador — a principal dancer from the Bolshoi Theatre. The Bolshoi's most iconic production is the Nutcracker. The set had to hold that reference without illustrating it.
The Challenge
The set needed to feel like the world the dancer inhabits — not a fashion backdrop, but a place with its own atmosphere and meaning. Referencing the Nutcracker without recreating it. Creating a winter forest inside a studio that feels real, not theatrical. And making a space minimal enough that the dancer and the LV pieces have nothing to compete with.
The Approach
A winter forest. Spare, white, silent — the Siberian aesthetic that has always been the foundation of the Kitavin visual language. The same snow and stillness from childhood that became a signature. Against that environment, the dancer moves and the Louis Vuitton pieces surface naturally. No excess. Another winter fairy tale — this one told in Moscow, for the house that needed no introduction.
The Outcome
Campaign assets deployed across Louis Vuitton's Russian communications to mark the Bolshoi partnership.